24-LuXe
Georgia based, woman owned sexual wellness retailer.
A passionate team of women committed to fighting sexual stigma and promoting a world where all forms of consensual sexuality are celebrated.
Define their brand, boost online presence and increase website traffic.
24-LuXe approached us as a budding business eager to discover their unique brand identity and establish a solid presence in their industry. Understanding the significance of sales in the retail sector, our initial focus was on directing attention to the website’s storefront to enhance overall traffic.
Strategy
Initiating our marketing strategy, we prioritized targeted social media efforts, specifically on Facebook, to establish initial brand awareness. With the business’s growth, we seamlessly integrated Google Ads and Juicy Ads, channeling traffic toward the storefront. Each month, we highlighted distinct products or curated special collections, enhancing the online browsing experience. This multifaceted approach was designed to elevate brand visibility and encourage engagement.
Implementation
The implementation of our strategy unfolded in phases, initially emphasizing social media, particularly Facebook, for early brand recognition. As the business gained traction, we strategically introduced Google Ads and Juicy Ads to efficiently direct traffic to the storefront. Tailoring our approach to coincide with specific campaigns, such as Pride Month and holiday shopping, we curated monthly product spotlights and exclusive collections. This intentional method aimed to craft a dynamic online shopping experience, ensuring optimized brand visibility and heightened user engagement across various platforms during key promotional periods.
A quick glance at user acquisition
The period spanning from January 2023 to November 2023 illuminates the intricate tapestry of user engagement within 24LuXe’s digital domain.
24-LuXe Engagement Rate
As users navigate through various channels, a detailed examination of the First User Default Channel Group provides valuable insights into their acquisition and interaction patterns.
The Referral channel emerged as a substantial contributor, attracting a considerable 13,123 new users. However, the engagement rate and average engagement time per session were relatively modest, indicating potential areas for optimization.
The Direct channel demonstrated robust user engagement, with a notable engagement rate of 39.39%. Users engaged in an average of 0.54 sessions, spending approximately 36.44 seconds per session. Furthermore, the channel achieved impressive conversions, yielding a total revenue of $1,441.21.
The Paid Search channel exhibited a moderate level of engagement, with an engagement rate of 35.09%. Users participated in an average of 0.38 engaged sessions, with an average engagement time of 18.16 seconds per session. Despite no direct conversions, the channel contributed to a substantial event count.
The Organic Search channel attracted 550 new users with a respectable engagement rate of 33.62%. Users engaged in an average of 0.36 sessions, spending approximately 24.96 seconds per session.
Although there were no direct conversions, the channel contributed significantly to the overall event count.
The Organic Social channel exhibited a commendable engagement rate of 33.20%, with users participating in an average of 0.35 sessions. The average engagement time per session was noteworthy at 41.78 seconds. Notably, the channel secured two conversions, contributing to a total revenue of $33.67.
The Unassigned channel welcomed 55 new users, displaying a 27.47% engagement rate. Users engaged in an average of 0.31 sessions, spending approximately 16.35 seconds per session. While there were no direct conversions, the channel contributed to the overall event count.
The Organic Shopping channel, with 6 new users, showcased a notable 50.00% engagement rate. Users engaged in an average of 0.67 sessions, with an average engagement time of 33.17 seconds per session. Although there were no direct conversions, the channel contributed to the overall event count.
24-LuXe New Users
The Email channel, with 1 new user, did not record engaged sessions, resulting in a 0% engagement rate. Despite the absence of user engagement, the channel contributed to an event count of 4.
In summation, this analysis serves as a comprehensive exploration of user dynamics within 24LuXe’s digital ecosystem. The varied performances across channels provide actionable insights, guiding strategic decisions to optimize user experiences, enhance engagement rates, and drive conversions. The interplay of engagement metrics and conversion activities underscores the evolving landscape of user interactions, offering a foundation for future growth and refinement of digital strategies.
Value delivered & future strategies
The marketing strategy employed by 24-LuXe has yielded substantial success, as evidenced by the dominance of the Direct channel, contributing to ten conversions, and the impactful role of the Organic Social channel with four conversions.
However, challenges in accurately attributing conversions to specific touchpoints have been identified, emphasizing the need for advanced attribution models to provide a more nuanced understanding of the customer journey. The focus on user journey analysis and conversion rate optimization, particularly for the Direct channel, has resulted in positive outcomes, demonstrating a commitment to refining the user experience. The deep dive into social media analytics has informed the tailoring of strategies, showcasing a data-driven approach.
Looking ahead, implementing advanced attribution models and adopting multi-touch attribution are recommended for a more comprehensive understanding of touchpoint contributions. Strengthening personalization strategies, expanding customer retention initiatives, and maintaining a flexible budget allocation are crucial for sustained growth. Ongoing team development and an emphasis on ethical and sustainable practices will contribute to a well-rounded and adaptable marketing strategy. As the industry landscape evolves, staying agile, adapting to emerging trends, and leveraging data-driven decision-making will be key to maintaining and enhancing the strategy’s success.
Illuminating success with 24-LuXe
I am thrilled to share my exceptional experience with O’Rorke Marketing! Their services have truly exceeded all expectations, and I cannot recommend them highly enough.
From the moment I engaged with their team, it was evident that I was working with professionals who are not only skilled but also incredibly dedicated to the success of their clients.
One of the standout features of O’Rorke Marketing is their unwavering availability. Communication is seamless, and their prompt responsiveness has been instrumental in addressing any questions or concerns I’ve had. This level of commitment to client satisfaction truly sets them apart.
The range of services they offer is nothing short of impressive. They seamlessly managed my Facebook ad campaign, resulting in stunning ads that captured the essence of my brand beautifully.
Additionally, their expertise extended to Google ads, a platform I was keen on exploring. Their ability to adapt and learn new platforms to help expand my business showcases their adaptability and commitment to staying on the cutting edge of marketing strategies.
One of the most remarkable aspects of working with O’Rorke Marketing is their flair for design. The graphics they created were not only eye-catching but also aligned perfectly with my brand’s identity. These visuals played a crucial role in conveying the message I wanted to share with my audience.
Furthermore, their proficiency in website optimization cannot be understated. They tackled various issues with my website, enhancing its functionality and user experience. This level of technical expertise was invaluable and undoubtedly contributed to the overall success of my online presence.
What truly stands out about O’Rorke Marketing is their ability to generate original content that resonates with my brand’s voice.
Crafting compelling content can be a challenge, but they consistently deliver materials that perfectly capture the essence of my business. This authenticity has fostered a stronger connection between my brand and my audience.
In summary, O’Rorke Marketing is a powerhouse of talent and dedication. Their availability, willingness to learn, design prowess, technical skills, and content creation abilities combine to form a comprehensive package that is a game-changer for any business. They don’t just provide services; they cultivate relationships and become a true partner in your brand’s growth journey. If you’re seeking a marketing partner that goes above and beyond, O’Rorke Marketing is undoubtedly the best choice.